OVATION Wireless Data Outlook for 2014
OVATION Wireless Data Outlook for 2014
Continued Enterprise Smartphone and Tablet Growth Combined with Video and Cloud Services will Help Drive Record Wireless Data Usage
Enterprise Wireless Data Consumption Fueled by New Smartphones and Tablets with an Enterprise Focus and High Speed LTE Networks
Virtually all analysts and industry prognosticators have predicted strong growth of Smartphones and tablets in the enterprise for 2014. IDC has forecast 12% Smartphone growth and 18% tablet growth in the enterprise. This growth trend corresponds with the growth of enterprise cloud computing initiatives. According to 451 Research, almost 70% of enterprises, that have specific budgets for cloud initiatives, are experiencing an increase in 2014 versus previous years. Financial services, health care, real estate, manufacturing and retail segments, in particular, have cloud initiatives for mobilizing business processes and applications in order to achieve higher levels of productivity from field operations, achieve greater efficiencies, deliver a differentiated customer experience and mobilize processes to achieve quote-to-cash all on a mobile device.
While Apple’s iPad has dominated the enterprise tablet market and bring-your-own-tablet (BYOT), new and affordable offerings from Acer, ASUS, Lenovo, Panasonic and Samsung are capturing more market share because they’re packed full of enterprise features, including powerful quad-core processors, HD displays, expandable SSD storage options and 4G connectivity. These new offerings are being customized to support specific enterprise cloud initiatives.
With this new generation of enterprise mobility devices, most CIOs are now effectively planning for success and addressing many of the key issues that have plagued previous mobility initiatives, including: battery life, end-user training, usability, network coverage, application development and updates, data access and security, mobile device management and wireless data cost management.
LTE Network Growth Helps Robust Wireless Data Growth Continue in 2014
Ericsson reported in the February, 2014 Interim Update of their Mobility Report that mobile data usage grew 70% from Q4 2012 to Q4 2013.
For enterprises, wireless data growth rates continue to soar in 2014 as a result of device proliferation and LTE growth. The new enterprise focused tablets and cloud computing initiatives combined with LTE network growth have created a highly viable mobile computing ecosystem that has the potential to drive productivity to extremely high levels.
LTE networks deliver 3 to 4 times the speed of 3G networks resulting in a greatly improved enterprise user experience over the wide area network. The growth of LTE and the improved user experience are driving CIOs to engage in specific 4G initiatives. The challenge is that the average LTE enterprise user will consume 70% to 150% more data than the average 3G enterprise user resulting in a significantly higher cost if not properly planned for and managed.
Plan for Enterprise Mobility Growth and Success in 2014
If you have plans to deploy new mobility programs in 2014, make sure you cover the critical aspects and plan for success. Here are a list of items that you should make sure are covered prior to launch.
1. Application Development and Maintenance – make sure that your application is designed for success and the form factor. Web applications built with responsive design (auto fit pages on different devices) are quickly becoming the strategy of choice. Also, make sure that maintenance updates don’t restrict usability.
2. Carrier and Network Selection – make sure that your field force will be operating at full strength by ensuring they have good network coverage. Get granular with your assessment of the wireless carriers, their network coverage and plans for growth.
3. End-User Training and Usability – many enterprise mobility initiatives fall short of making sure the end-users are competent and comfortable with the new systems. Devote adequate time to address the needs of all users; especially those that have limited experience with mobile devices.
4. Security – depending on the type of data accessed with the device, you should make sure that your security strategy is adequate to address any threat vector that could compromise your enterprise. In some cases you will likely need more than one type of mobile device management platform.
5. Wireless Data Costs – the power of LTE can come at a very high price if not managed accordingly. OVATION will help make sure that your users are optimized to the most efficient rate plans and that your enterprise mobility initiative takes into account what the anticipated data usage rates will be for the applications and devices that you deploy. As with all things in mobility change is constant and dynamic adjustments will be ongoing.
Please let us know if you would like to discuss mobile strategy and Best Practices for your future data solutions.
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