The New Recipe for Enterprise Mobility Success
The New Recipe for Enterprise Mobility Success
The pairing of cloud and mobility, two of the highest growth sectors in enterprise IT spending, enable the enterprise to create a fully integrated productivity ecosystem while improving employee satisfaction.
More enterprises are migrating away from bring-your-own-device (BYOD) programs by equipping employees with the devices that they want and enabling them to improve their productivity with a holistic suite of cloud applications and services. According to a recent CompTIA survey of 375 U.S. IT professionals, 53% stated that they do not offer a BYOD program; this is up from 34% in 2013.
The emergence and growth of BYOD was largely driven by employees’ desire to use specific devices and particularly the emergence of the iPhone. However, now that enterprises are willing to equip employees with the devices that they want and allow some latitude for personal use, causing the BYOD trend to recede. In addition, with the wireless carriers eliminating mobile device subsidies it makes fiscal sense for enterprises to offer Smartphones that retain their value at end-of-life and offset the capital expense of upgrading to the next generation of Smartphones by utilizing buyback programs. The iPhone can retain as much as 50% of its original value after two years of use.
Moving Beyond Email and Browsing
Apple’s CEO, Tim Cook, while speaking at the BoxWorks conference indicated that the real opportunity for the enterprise is to move beyond email and browsing. People are already working flat out, so we’re not going to gain productivity by working more hours, Cook said. You have to rethink everything you’re doing. There’s no doubt in my mind that the best companies will be the most mobile.
Box is among a large and fast growing group of cloud application providers that are working to unlock the enterprise opportunity for creating a fully integrated productivity ecosystem and deliver the right information to the right employees, when they need it most.
The advent of the mobile work space concept goes way beyond the current state of enterprise mobility by combining cloud-based productivity applications, collaboration, data delivery and content management capabilities. However, most enterprises have a long way to go to get beyond email and web browsing which defines the mobile experience for the vast majority of enterprise users.
Enterprises have the opportunity to achieve tremendous gains by not only delivering workflow automation but also incorporating how employees process and utilize the data. The biggest challenge to achieving this goal is the multi-generational enterprise and developing applications that address the needs of Baby Boomers and Millennials alike.
In order to move beyond email and browsing it is imperative that IT organizations equip the right employees with the right mobile technology. Mobile proficiency and usability should be key considerations in the deployment of mobile devices and applications.
While Smartphone screen sizes have increased, not all employees will be able to achieve the same level of screen utilization. Aging workers with nearsightedness require display settings that dramatically reduce the amount of data being displayed and require more scrolling. According to The Vision Council, nearly three in 10 adults spend more than nine hours each day using digital devices which is leading to an epidemic in digital eye strain. Designing mobile applications and user interfaces that minimize the onset of digital eye strain and taking into account users with nearsightedness are important factors, especially when addressing the needs of a diverse mobile connected workforce.
The Success of the Mobile-First Enterprise Hinges on Training and Support
If you are not an app start-up, social media platform or digital media company, then in all likelihood your workforce is made up of a diverse group in terms of mobile adoption, experience and proficiency. While most enterprise IT organizations have structured their support capabilities around a few different groups, including VIPs, sales and knowledge workers, few organizations have taken into account employees’ proficiency utilizing mobile technology.
In order for an enterprise to be truly successful in adopting a mobile-first strategy then they should consider the critical alignment of support resources to the exact needs of mobile user segments that go way beyond the concept of VIP support.
Mobile connected workforce segments should be defined by the following criteria:
- Value to the company
- Mobile device/application proficiency
- UI settings
- Data access requirements
- Device portfolio
An organization’s training and support should accommodate the needs of employees with varying proficiencies and the alignment of support personnel should represent the segments that they are supporting. As an example, it would not be a best practice to utilize support personnel from the millennial generation in delivering support to mobile connected baby boomers. Support personnel should communicate in the same language as the employee seeking support as well as show compassion, patience and understanding.
Pairing your employees with the corporate liable mobile technology best suited for their needs and mobile skill set in addition to the appropriate training and support is how best in class enterprises are succeeding with mobile-first.